The DRG Acquires Minnesota-based Anderson, Niebuhr & Associates (ANA Research)

MILWAUKEE, WI – April 30, 2024 – The DRG, a full-service marketing research and consulting firm located in Brookfield, WI, is excited to announce their acquisition of ANA Research, a Minneapolis-based marketing research firm.

The DRG and ANA have a long history of successfully working together, which began because of their shared expertise in the key industries of healthcare and health insurance.  The DRG recognized an opportunity to expand their work in these industries through a trusted research partner in ANA. This acquisition is now the culmination of their partnership and will deepen The DRG’s client base, strengths, and capabilities in the healthcare and health insurance industries even further.

Over the years, both companies have also shared an unwavering commitment to quality, building strong and long-lasting client partnerships, and bringing clients powerful results that support strategic decision-making for their businesses.

According to ANA’s CEO and President, John Steinlicht, “When I decided to transition ANA, my main focus was ensuring my team’s well-being and continuing to deliver great experiences for our clients. I’ve known and trusted The DRG for years. From our initial talks about an acquisition, I became even more convinced they’ll maintain the high service, integrity, and quality our ANA clients depend on.”

The DRG’s CEO and President, Lanie Johnson, shares similar sentiments. “We are thrilled about this acquisition and the growth it brings to The DRG. It marks an exciting milestone for us as we celebrate 50 years of business this year,” said Johnson. “With our shared values and mutual dedication to quality and client satisfaction, this acquisition felt right from the start. I am excited about the possibilities that lie ahead as we look forward to continuing the relationships ANA Research has cultivated and building on them with what The DRG offers.”

The DRG is committed to ensuring a seamless transition for ANA clients and employees. During this transition, current clients of ANA can expect the same high level of service and support they have been accustomed to.

ABOUT THE DRG – The DRG is a full-service marketing research firm and consultancy helping businesses keep customers at the center of their organization, build profitable brands, refine their products and services, and optimize their marketing strategy. The DRG works with clients in a diverse mix of industries, including healthcare and insurance, banking and financial services, and marketing and business consultants. In addition to being a certified Women’s Business Enterprise, The DRG is also ISO 27001 certified.